Global Business Perspectives
Discover international and cross-cultural business insights in Horizon University College’s Knowledge Update to stay informed on global business trends.

Decisions shape our lives. Mathematics rationalizes the shifting of information and the balancing of alternatives inherent in any decision. Mathematical models underlie computer programs that support decision making, while bringing order and understanding to the overwhelming flow of data computers produce. Mathematics serves to evaluate and improve the quality of information in the face of uncertainty, to present and clarify options, to model available alternatives and their consequences, and even to control the smaller decisions necessary to reach a larger goal.
Public-private partnership (PPP) is a legal agreement between public and private sectors by sharing its assets and skills in delivering quality facilities and services to the people. PPP is becoming like a fad, however, it is a long-term process. It entails a broader capacity of understanding between the public and private entities that requires experience and knowledge advisers in facilitating the partnership between public and private sectors.
In the healthcare industry, most of the services are being delivered by the private sectors. Somehow the public sector provides the facilities but the management is usually being commissioned to the private sectors.
The healthcare industry in UAE is becoming fast improving and competitive to cater the needs of its citizens and the expatriates. The continuing move of the government in integrating policy to for a quality healthcare is also being challenged on how it can provide the most affordable services to offer to the public.
Improving the healthcare system, while considering the high cost in every health care provider is the main challenge for the policymakers. The UAE healthcare system both the private and public sectors provide funding leading to various payments, insurance coverage, and services offered. Thus, the system becomes so complex and very costly to manage and sustain because of the varying expenditures.
In 2014, during the World Government Summit, the UAE government has commissioned a report from Mohammed Bin Rashid School of Government, indicated that healthcare and education ranked the lowest in terms of quality based on the public perception in the lower middle-income countries. One of the six pillars of the Vision 2021 National Agency is to provide world-class healthcare. The government is now working in having all the public and private hospitals accredited according to the joined national and international quality standards of medical services and medical practitioners.
As stated in the Vision 2021, the UAE government set forth the following objectives: (1) enhancement of quality healthcare services; (2) attraction, retention, career development of healthcare professionals; (3) ensuring patient safety and wellbeing; (4) emergency preparedness; (5) health-hazards precautionary awareness to improve public health; (6) ensuring value of money and sustainability of healthcare spending; (7) inclusion of private sector health providers and endorsing their investment initiatives in the sector; and (8) launching electronic health program as a primary facilitator for the other priorities as stated above. The objectives are not only to set to be achieved but it will be a mechanism for innovation, reform, and development of the healthcare sector in UAE.
The UAE government enacted a law on public-private partnerships (PPPs) in 2015. The law encourages more partnerships between the public and private sectors in the development of projects in the country in order to improve the delivery of goods and services to the people.
Public-private partnership policy is a tool which requires a proper mindset on how to set its agenda, its policy objectives and how it will be implemented. Commitment to the partnership needs a solid foundation in order to have a successful UAE healthcare reform.
Dr. Sharon Mendoza-Dreisbach is an Assistant Professor at Horizon University College, a university in Sharjah that offers the best MBA programs in UAE and one of the top universities in UAE.
Volunteering for social organizations is an increasing trend among students all over the world. Smith et al (2010) conceptualized student volunteering as “outward-looking, focusing on students volunteering within their local communities.” What motivates students to volunteer is the opportunity to gain work experience and skills necessary to their interests and personal development.
Astin and Sax (1998) went beyond personal development and found that volunteering enhanced students’ academic development and their sense of social responsibility. Moreover, it increases their employability after graduation.
AIESEC (Association internationale des étudiants en sciences économiques et commerciales) introduced the idea of being a ‘Global Volunteer’ wherein students are able to go to 120 countries all around the world to be exposed to its respective local cultures and promote sustainable development. That way, exchange students are creating an impact on the lives of the local people in the communities where they went to.
This volunteering trend is being increasingly seen in the United Arab Emirates (UAE) as the authorities are encouraging students by giving them opportunities to participate in various activities.
In an effort to increase volunteering activities in Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of the said Emirate, issued Law No. 5 of 2018 in April to promote social engagement in the communities.
The new law requires public, private, and non-profit entities to register to Dubai’s Community Development Authority (CDA) before conducting volunteering activities and fundraising events. The program is also operating under the slogan ‘Volunteering makes UAE proud,’ as it encourages to spread the culture of volunteerism in all of the Emirates.
The CDA is tasked to implement this legislation as part of the agency’s strategy this year in achieving sustainable development by creating a cohesive, happy, and well-knit society.
Volunteerism in the UAE
A national volunteering platform, UAE Volunteers, was first launched by His Highness Sheikh Mohammad Bin Rashid Al Maktoum and His Highness Sheikh Mohammad Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, in 2017 to promote volunteering as a vital pillar of social cohesion.
Through the said program, the volunteer sector aims to maximize its impact on the country’s population. Individuals will be able to apply their specialized skills and interests via the guidance of the platform and the management of its accreditations.
It also sees the need of 30,000 volunteers for the upcoming Expo 2020 Dubai as 25 million visitors are expected to come to the Emirate for the said event.
The platform includes 14 volunteering categories: education, care for the elderly, health, culture and arts, sports, leisure, environment, community service, hope-making, professional development, international volunteerism, and emergency response.
As a proof of completion for the volunteers, UAE Volunteers will provide a certificate of participation that includes the number of accredited volunteering hours.
At the national level, the program is implemented through the partnership of the Ministry of Community Development and the Emirates Foundation.
Implications on the Dubai communities
The CDA’s plan goes beyond Expo 2020. Its Dubai 2021 Plan is setting the Emirate to become “one of the world’s most advanced countries (sic) in the community development sector.”
The agency is spearheading the said program through a four-level strategic plan: involving the public, private, and non-profit stakeholders in community development, improving their financial performance, increasing the effectiveness of operations by being compliant to social standards, and supporting innovation and creativity through smart technologies.
Aside from increased engagement to the communities, the new law includes safeguards ensuring the safety of the volunteers by requiring organizers to provide insurance against injuries and equipment that will prevent people from harm.
Volunteering opportunities are not only limited to professionals. Students may also take part in the said activities provided that their volunteer registration is approved by their parents.
As a melting pot of cultures and varying skills necessary for the further development, this initiative may lead Dubai to a more sustainable and empowered community.
Dr. Sharon Mendoza-Dreisbach is an Assistant Professor at Horizon University College, a university in Sharjah that offers the best MBA programs in UAE and one of the top universities in UAE.
References:
Astin, A. W., & Sax, L. J. (1998). How undergraduates are affected by service participation. Journal of College Student Development, 39, 251-263.
Community Development Authority Dubai. (2018). Dubai Volunteering Program. Retrieved from https://www.cda.gov.ae/en/volunteering/Pages/default.aspx
Global Volunteer. (2017). AIESEC. Retrieved from https://aiesec.org/global-volunteer
Smith, K., Holmes, K., Haski-Leventhal, D., Cnaan, R. A., Handy, F., & Brudney, J. L. (2010). Motivations and Benefits of Student Volunteering: Comparing Regular, Occasional, and Non-Volunteers in Five Countries. Canadian Journal of Nonprofit and Social Economy Research, 1(1) 65-81.
It is easy to become overwhelmed with the sheer amount of syllabus that we, as faculty, need to work through during the semester. Inevitably, there are sections that even we struggle to find interesting. It can become hard to motivate students when we are teaching such sections. I’ve found that learning stations work well for me in such cases. The preparation that I have to put in to design the stations and process always means that I end up finding an interesting angle from which to approach the lesson. The fact that students have to move around the classroom and complete activities with differing levels of difficulty always means that they are not distracted from the core material and engage with it in a more meaningful way.
Some of you may be familiar with the concept of a learning station and others not. Therefore, for those of you who have not used this particular tool before, I will provide a brief outline as to what it is. So what is a learning station? Rollins (23 March 2017, online) writes: ‘at their best, stations encourage student autonomy, critical thinking, collaboration, and student engagement’. Learning stations can only achieve this when they have been well designed by us, the lecturer. Picture your classroom with between four – six learning stations in the form of desks spaced about your classroom with different activities based on the material you are teaching that day. Each desk has a set of instructions and an activity. Students move around the classroom in groups and are given time at each station in order to complete the activity. The teacher keeps a strict monitor on the time and can either go from group to group offering encouragement or be stationary at one group and have a “teacher-led station”. Stations are not a way of removing any responsibility for the learning from the teacher but are a way of placing some of the responsibility of learning on the students. They are a dynamic and interactive way of bringing some fun to your classroom, without sacrificing content time.
Rollins (23 March 2017, online) provides the following tips to think about when planning learning stations so that the experience can be maximized by both you and your students.
Six tips for planning Learning Stations
1. Assign team leaders to help students navigate the stations.
2. When appropriate, place answer keys at the stations so that students can self-assess.
3. Consider incorporating an engaging anchor activity. Students carry these with them from station to station and work on these during any free time.
4. Plan furniture arrangement and travel routes to expedite stations.
5. Have materials already on tables ready to go.
6. Utilize a timer, and announce when they have about a minute left, to “Pack up the station, and get ready to move!”
There is no doubt that to start, using learning stations will be a labor intensive process for you the lecturer. Once you have your basic first lesson planned though, it is easier to plan further sessions based on this principle. I use learning stations to teach referencing systems and the dangers of plagiarism. My students appreciate the fact that they are not simply sitting and being talked at about a subject that at its very best can be described as challenging and I appreciate the fact that my students are actually engaging with the concepts and techniques and not merely playing around on their cellphones.
Reference:
Rollins, S.P. (23 March 2017). Three questions to guide teaching through learning stations. Available at: https://www.teachthought.com/pedagogy/3-questions-to-guide-teaching-through-learning-stations/
Written by: Mohammad Ali Elabed & Abdullah Ali Elabed
Lending technologies can be distinguished based on many different dimensions such as structure of the loan contracts, screening and underwriting policies or procedures, monitoring strategies and mechanisms, and the primary source of information. These technologies are deployed to address the types of problems that can lead to either over lending or credit rationing. The changes in the economic environment in which banks and small businesses operate have heightened concern about the availability of credit to the small businesses. Part of this concern reflects the fact that the small businesses are often informationally opaque and have far fewer alternatives to external finance than large companies. Also, many small businesses are highly dependent on banks for external finance.
There are two main types of lending technologies that are distinguished by the type of information that the banks use in monstering and granting the loan. These lending technologies are used to finance small- and medium-sized enterprises (SMEs).
The first type is the Transaction-based lending technologies which are primarily based on borrowers’ hard quantitative information, like the strength of the financial statement or the value of their assets, which are relatively easily available at the time of loan origination, easily to document them, and transfer. It may come in a different forms, including financial statement lending, small business credit scoring, factoring, asset-based lending, equipment lending, real estate-based lending, and leasing. It is better suited for relatively transparent small businesses and it focuses on one transaction with a customer, or many repetitive and standardized transactions with various customers. Lending decisions are made after borrowers go through a formally structured application process where they are required to meet certain requirements like providing specific financial information in order to qualify for a loan. The transaction-based lending or arms-length lending can be more cost-effective and also allows larger and non-local banks to lend to SMEs.
The second type is the relationship lending which is extended primarily based on borrowers’ soft qualitative information, such as the entrepreneurs’ characteristics that include skill and integrity, which are not easy to verify. As the soft information is accumulated through close bank-borrower relationships, broad and long banking relationships should accompany the relationship lending so they need to be located close to their borrowers which enables the loan officers to personally contact their borrowers at a lower cost.
The relationship lending was better suited for more opaque small businesses. Traditional literature emphasizes that the use of the relationship lending methodology when dealing with SMEs because these firms are considered informational opaque and lack collateral.
Relationship lending is one of the most important technologies that employed by banks in extending credit to informationally opaque small businesses. The process of relationship lending is not well understood. However, a clear understanding of how the relationship lending technology work, and how the organizational structure of the bank affects their ability to deliver this service that are needed to assess how recent changes in the economic environment are likely to affect the availability of the credit to the small businesses.
Key Words: Lending technologies, SMEs, Small Businesses, Relationship lending, Transaction based lending

Student’s Name: Shaikha Majid Alshamsi
Student’s ID No.: 12437
Every leader performs two roles in the organization, one is macro leadership role and the second one is micro leadership role. This article focuses on understanding the functions of a leader at macro and micro level and attempts to compare these two types of leaderships. Building a right environment and culture in the organization is an essential ingredient of macro leadership and analyzing and implementing the strategies on a day-to-day basis by monitoring every activity by doing an in-depth management is micro level leadership.
Macro is generally considered to be the ‘Big Picture’ of the leader and micro is considered to be the ‘task’ accomplishment of the leader.
At the macro level, the leader is more focused on bringing a transformational change in the organization by carefully monitoring the external and internal environment of it. The leader develops a long-term strategy by visualizing and anticipating the changes in the external environment and makes the structural changes required in the internal environment of the organization to synchronize the external changes.
Macro Leadership:
This leadership level or role is a strategic one. The leader thinks from a very broader perspective by scanning the business environment and suitably adapting the organization to the dynamics this external environment, keeping the vision, mission and objectives of the organization in mind.
The leader makes plans to expand the business by looking at various opportunities of investments. Keeps trying to innovate by launching new products, entering into new markets, making modifications to the existing products and services, and modifying the organizational strategies to deal with all the external stakeholders of the organization. Depending on the need, the leader also modifies the vision, mission and objectives of the organization from time to time. All the actions of the leader at this strategic level of leadership are oriented towards achieving sustainability of the organization. Therefore, at the macro leadership level, the leader plays a ‘transformational’ leader role.
Micro Leadership:
At this level of leadership, the leader tries to build the capacities of the organization in terms of manpower, finances, and other resources like machinery, equipment, and facilities. The leader also develops relationships with employee teams, lays out plans to complete the tasks, provides all the necessary support and motivation. The leader brings clarity to all the departments and functions by assigning them their roles and responsibilities in accomplishing the given tasks. All these actions match with the information gathered from the external environment at the macro leadership level.
The leader displays the necessary attitude by encouraging the employees to put their efforts to reach the goals for completing the tasks. The leader provides the required support to achieve the objectives of the organization.
Finally, for any leader to be a successful leader it is essential to display the leadership qualities at both the levels i.e., Macro and Micro.
Almost every marketing strategies revolve around 4Ps or 7Ps.It’s also been supposed that all Ps are usually controllable factors, were in PESTL (Political, Economical, Social, Technological, and Legal) are uncontrollable factors. It’s time to review on the academic scholarship, particularly in context to create awareness to the Marketers by providing insight to the analytical approach in distributor’s change over the decision.
It’s true that CMO on his immediate discretion can discontinues a product from
Any date he wishes merely with one circular to all stakeholders and shareholders of the company. Perhaps he also in tandem can do the same with the Price, Promotion, people, process and physical evidence too. But the decision to change place (i.e. Distribution) at once, perhaps is the daunting task.
Depending upon the industry, Intermediaries have a variety of titles/Names. Among popular names are C&F, Distributors, C&A, wholesalers, retailers, Propaganda, agents, etc. The titles also depend upon the ownership & job description and responsibility to be carried out by them. As their function demands they are responsible for indenting the good, receiving the good, inventory the goods, invoicing the goods, assorting them, sorting, repackaging, shipping the goods, ensuring the transportation, insurance, the goods to forward movement to the retailers for the ultimate destination for the consumer. In this process, they also promote the product and provide required services facility if needed for the product. At this point they display and facilitate the choices to be made by the purchaser which is typically important for new products. Feedback is also a very important function which they extend (Customer's feel, repurchase, compliments, and dissonance) that makes companies make required changes in other Ps to stay competitive & relevant for the customers.
As known that the flow of goods also carries revenue (the carrier of Profit). The delay the decision of discontinuation/substitution of distributors is great concern for CMO on the profitability of organizations. Since decision exacerbate while holding on present sales, substituting the demand and lead to issues which get put on hold leads to scrap the value of goods due to breakages, expiry, leakages, & spoilage unattended. Regular customers to the distributors take time to set to another route to purchase or show their resistance or get influenced to substitute the demand with competing products. Power of distributors they will take the issues to litigate where another hold on the decision can harm the sales and impact the progress of organizations.
What is advised? A distilled MOU is to be concocted, incorporating all possibilities of happenings which can impact business progress and process and secured the organization with clear acceptable norms where both the parties are at mutual welfare without hammering the work?
To reaffirm “Thinks before you act” Since an effective distribution channel are a source of strategic advantage for companies.

Article Written by Eman Ali Ahli, MBA Student
The transition from the operational level to the strategic level is an important process that every leader needs to overcome. It involves many challenges. Many leaders face difficulty to pass this step and they fail to overcome it. Due to the rapid changes in the business environment and the growing competition and changing attitudes of employees from one generation to other generation, it is necessary for organizations to develop strategic leaders who are able to formulate and implement strategies which deliver the desired results to achieve sustainability. In contrast to operational leadership, whose role is limited to managing only the day-to-day operations, leaders who transform from operational leadership to strategic leadership need to play different types of roles to achieve long-term strategic results. This will help their organizations to grow and gain competitive advantage. It will also help them to implement the change management process easily and quickly. The importance of each role depends on the status of the business that the leader is associated with. The strategic leader generally plays nine roles in the organization while displaying his leadership style.
These nine roles of the top strategic leadership are:
1.Navigator— In this role, the leader works quickly and clearly to deal with difficulties, solves problems and takes advantage of various opportunities to influence existing work and people. The Navigator role of the leader makes the leader to analyze a large amount of conflicting information, understand the root cause of the problems and identify the feasible and optimal solutions.
2. Strategist— The strategist role of the leader enables the leader to develop a long-term strategy and set targets to match the vision of an organization. The strategy is focused on creation of future plans and required actions immediately. The strategist role enables the leader to provide a direction to the organization to achieve the desired vision.
3. Entrepreneur— In this role, the leader acts an entrepreneur. He/she identifies and takes advantage of opportunities and expands business by creating innovative products, services or markets. Thinking like an entrepreneur and owner of the organization, the leader generates new ideas, takes advantage of opportunities or proposals and transforms them into a new path. The leader develops the ability to solve problems easily through his acumen and shrewdness and creates a new style of leadership.
4. Mobilizer— Playing the role of mobilizer, the strategic leader mobilizes all kinds of resources and develops teams and partners to work with them by leveraging the synergy of wide variety of talent. Also, he / she builds a capacity that allows rapid implementation of work in order to achieve complex objectives.
5. Talent advocate - In this role, the strategic leader identifies talented and skillful employees, internally and externally and stays in touch with them to tap their talent as and when required. He / she creates a culture of talent development by encouraging innovative ideas, by providing training, by empowering the talented employees to reach their highest possible abilities.
6. Captivator— Playing the role of a captivator, the strategic leader continues to build confidence among employees, and creates positive feelings and a culture of belongingness. In this role, the leader converts the talent of employees into a useful outcome for the organization. Also, he convinces employees to accept his leadership style, synchronizes it with the vision of the organization and empowers them achieve the vision.
7. Global thinker— The other important role played by the strategic leader is as a global thinker. The leader understands and respects all types of diversity in the organization and designs the strategies and action keeping the diversity factor in mind. He thinks from a very high macro level perspective and keeps identifying global opportunities.
8. Change driver— Organizations need to adapt to the dynamic business environment by making changes on a continuous basis. The strategic leader plays an important role as a change driver. The leader creates and develops change management strategies and evolves techniques to make the employees accept the changes from time to time. The leader convinces the employees by projecting the fruitful outcomes of the changes.
9. Enterprise guardian - In this role, the strategic leader acts as an enterprise guardian. He / She keeps a constant check on the status of the organization by keenly observing the business environment and guards the enterprise from any disturbances. The leader refuses to negotiate over long-term gains. He / She takes bold and wise decisions with courage and risk taking attitude for a long-term benefit to the organization. The leader takes the onus of failure and shares the success with all the employees. Keeps away from emotions and personal relationships when it comes to the achievement of results. He / She becomes popular in the organization and outside by taking bold, useful but unpopular decisions. It is essential to develop the leaders with the above abilities in every organization. Management institutions like Horizon University, an accredited university in UAE offering MBA courses, BBA courses and diploma courses in Sharjah have a key role in inculcating such leadership traits right from the college days among the management students to enable them to grow and become strategic leaders in future.
It is the responsibility of the teacher to actively involve his or her students in the learning process. The most important thing he or she should do is to avoid giving clear, concise, organized lectures. If the presentation of a lesson is too easy to follow, most of the class will not need to learn the new material on their own.